analytics

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Can “made in Arabia” be a Saudi and UAE response to COVID19 economic challenges?

We’re happy to announce that our research article is published on AME Info. “COVID19 has dealt a crippling blow to the majority of economies worldwide. Countries contributing to more than 90% of the world’s GDP have experienced a disruptive lockdown for at least some time now. While each country’s first focus was on saving lives […]

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digital transformation

How the consumer goods industry can take the digital challenge head-on

Marketers from the Consumer Goods industry have traditionally defined the avant-garde in marketing & brand building for decades. They were the gold standard in using traditional ATL media to communicate their brand proposition directly to current & potential consumers.  However, this bastion is now under significant threat.  This is driven primarily by three forces: The […]

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